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social marketing

 Subject
Subject Source: Nalt
Scope Note: The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

Found in 4 Collections and/or Records:

Campaign study presentation panels, 1968

 File — Folder 0045-0003: Series II [Barcode: 1023158287]
Identifier: II.A
Scope and Contents

Eight color panels painted on art board, each with corresponding concept drawing. Presentation of survey data from a study on the impact of Smokey Bear campaign advertising.

Dates: 1968
Found in: National Agricultural Library Special Collections / U.S. Forest Service Smokey Bear Collection / Pre-publication materials / Artwork, proofs, and mechanicals

Citizens Food Committee Program Posters and Publicity Materials

 Collection
Identifier: MS0225
Content Description

he Citizens Food Committee Program Posters and Publicity Materials contain posters, drafts, and mock-ups of advertising materials related to conserving food supplies after World War II. These materials illustrate the efforts of the Citizens Food Committee to encourage Americans to save food so that supplies could be shared with Europeans.

Dates: 1947
Found in: National Agricultural Library Special Collections

U.S. Forest Service Smokey Bear Collection

 Collection
Identifier: MS0159
Content Description

The U.S. Forest Service Smokey Bear Collection consists of various materials related to the Cooperative Forest Fire Prevention (CFFP) campaign and the promotion of the campaign's symbol, Smokey Bear. Collection materials include posters, photographs, audiovisuals, document files, publications, cartoons, original artwork, and a wide variety of promotional products, artifacts, and ephemera, some of which are from countries outside the United States.

Dates: 1902-2019; Majority of material found within 1944-1990
Found in: National Agricultural Library Special Collections

U.S. Forest Service Woodsy Owl Collection

 Collection
Identifier: MS0203
Content Description The U.S. Forest Service Woodsy Owl Collection includes films, slides, negatives, videotapes, posters, original artwork, song sheets, bumper stickers, embroidered patches, keyrings, campaign materials, costumes, distribution materials, legislation, photograph albums, and other miscellaneous items. Campaign materials consist of publication proposals, drafts, correspondence, newspaper clippings, news releases, newsletters, magazines, and public service announcement statistics and...
Dates: 1974-1987
Found in: National Agricultural Library Special Collections